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Branding is the process of connecting good strategy with good creativity.
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HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN
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Branding is the process of connecting good strategy with good creativity.
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When enough individuals arrive at the same gut feeling, a company can be said to have
THE BRAND GAP — MARTY NEUMEIER
A brand is a person's gut feeling about a product, service or organization
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