A contraband pair of Levi's were worth up to $500 on Germany's black market during the Cold War because they were an icon of American culture | Business Insider México | Noticias
![BERLIN, GERMANY - AUGUST 27, 2014: Levi's fashion store at (Ku'Damm) Avenue in Berlin. Levi Strauss & Co is a denim brand with 2,800 stores worldwide Stock Photo - Alamy BERLIN, GERMANY - AUGUST 27, 2014: Levi's fashion store at (Ku'Damm) Avenue in Berlin. Levi Strauss & Co is a denim brand with 2,800 stores worldwide Stock Photo - Alamy](https://c8.alamy.com/comp/RTYFRK/berlin-germany-august-27-2014-levis-fashion-store-at-kudamm-avenue-in-berlin-levi-strauss-co-is-a-denim-brand-with-2800-stores-worldwide-RTYFRK.jpg)
BERLIN, GERMANY - AUGUST 27, 2014: Levi's fashion store at (Ku'Damm) Avenue in Berlin. Levi Strauss & Co is a denim brand with 2,800 stores worldwide Stock Photo - Alamy
![BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: street level view of Levi's storefront in Berlin Stock Photo - Alamy BERLIN, GERMANY - CIRCA SEPTEMBER, 2019: street level view of Levi's storefront in Berlin Stock Photo - Alamy](https://c8.alamy.com/comp/2C6GDE4/berlin-germany-circa-september-2019-street-level-view-of-levis-storefront-in-berlin-2C6GDE4.jpg)